Customizing Rose Quartz Gua Sha for Your Beauty Line: From Design to Low MOQ Production

When all brands can sell almost the same products, marketing is not what makes a business grow. What makes a business grow is being different from other brands.
We don’t sell rose quartz gua sha; we provide tools to help you build a “product moat”. We help turn a regular product into something special for your brand.

• Short-Term Monopoly Window: How to use technology to save time
  What you really don’t want is for copies of your product to appear just as it becomes popular.
  This is exactly where our main technology is best. Our production techniques and scale mean that your uniquely designed curves, special processes, or complex structures remain extremely difficult for competitors to copy quickly after market launch. Small workshops cannot easily copy these, while large factories tend to be slower to react.
  We give you a valuable “short-term monopoly” period, giving your brand enough time to get noticed by consumers and turn your first-to-market advantage into long-lasting brand benefits.
• Micro-Innovation Engine: Making luxury customisation the norm
  Are you stuck with the same old molds and having to compete on price? We believe that it should not only be the major brands that can make their products different.
  Using our supply chain and in-house design skills, you can stop using standard moulds. You can easily test new designs for different groups of people. For example, you could test devices that help people who stay up late to unwind, or neck massagers for people who spend a lot of time on their phones. We make luxury customisation, which is usually expensive and takes a lot of time, into small projects that are easy to access.
  Here, having a product that is different to others is not a luxury—it’s the first thing you need to do.
• Chief Product Officer: How to connect the supply chain with well-known brands
  A great idea can be ruined by the bureaucracy of factory searches, problems with quality control, or communication problems between different countries. Small and medium-sized brands shouldn’t waste their energy here.
  We take care of everything for you, from the design and making samples to production, checking the quality and shipping the products all over the world. You no longer need to deal with lots of different suppliers; just work with our one simple interface. We act as your company’s “Chief Product Officer,” taking care of all the behind-the-scenes work so you can concentrate on your brand and marketing.
  Our aim is to connect you with top-tier brands by filling the gap in supply chain management.

Why Rose Quartz Gua Sha is a good choice for beauty brands

As a brand founder or e-commerce seller, you evaluate opportunities and risks every day. What you need is a business idea that’s going to make money and is easy to start and not too risky.
We are Deyi Gem, the original manufacturer of rose quartz gua sha tools, and we have been exporting them all over the world since 2017. We’ll avoid the vague talk about “energy” and explain the basic business logic (first principles) for you. We’ll show you why this category is worth your investment.

First Principle: Being ready to use the product—This product has been shown to work over the last 8 years

Whether or not a business decision is possible depends on whether there is real and ongoing demand for the product or service in question.

• Let’s start with the most basic data. When we first started selling rose quartz gua sha tools in 2017, it was a new product. From then until 2025, the amount we exported grew at an average rate of about 30% each year. This shows that it’s not just a short-term fashion but a global market that is constantly growing.
• It’s especially interesting to see that demand went up by 57% in 2022, after the pandemic. This was because people were spending more time at home and more focus was put on skincare and wellness.
• What does this mean when we look at the basics?
• Demand has become essential: Gua Sha has evolved from a novelty to an integral part of many international consumers’ daily skincare routines. People now know what they want, so there is no need for expensive advertising campaigns.
• A very well-developed supply chain: The company has been producing this product for eight years. This means that the whole production process is stable and reliable. This includes the extraction of raw materials, cutting and polishing, quality control and packaging. You won’t have to worry about how much they can produce, whether they’ll do a good job, or whether they’ll be able to deliver on time. This is very important for online shops that depend on having enough stock.
• The final point to note is: This isn’t a new idea that you have to “bet” on. It’s a well-established category supported by long-term, proven data, and it’s been shown to be very reliable.

Second Rule: If you want to reduce the risk, invest in “culture” instead of “trends”

The main risks for small and medium sellers are having too much stock and sales dropping over time. You might ask: “Has rose quartz lost its heat?”That’s a good question, but it’s not the right one.

• First principles teach us to distinguish between the ‘vehicle’ and the ‘fundamental driver’.
• Vehicle: It is made of rose quartz.
• The main reason for this is: Gua Sha is a practice that is part of traditional Chinese medicine and Eastern wellness culture.
• The truth is, while some “pink crystals” might become more or less popular, people all over the world are getting more interested in and trusting “Gua Sha“—this old Eastern practice. It is known as a natural and effective way to look after your face and relax your body.
• As long as more and more people learn about “Gua Sha”, it needs to be promoted in the most popular way. Rose Quartz is closely linked to ideas like “gentleness”, “self-care” and “quality”. Over time, it has become the main material used in Gua Sha tools. When people search for “Gua Sha Tool,” they mostly see a picture of rose quartz.
• The final point to note is: Your investment isn’t in a stone, but in the ever-growing cultural trend of “Gua Sha”. If you choose rose quartz, you’re choosing the safest option, which is also the most common. This means you’ll have less marketing risk.

Third rule: Profitability means making a profit. It is the perfect combination of high value and low cost

The most important thing for a business is to make a profit.Profit = (Selling Price – Cost) × Sales Volume Rose quartz guasha is perfect for this.

• It is a very profitable business (Selling Price – Cost). Rose quartz is a type of gemstone that can be made in large quantities without being too expensive. But in the marketplace, it has a high perceived value because people think of it as “luxury”, “natural” and “healing”. This means retail prices can be much higher than production costs and profits are high.
• The fact that the market recognises it well means that the sales volume will be good. As I said before, people already know about this. You don’t need to change what the market wants, so you can be sure that the basic sales will keep coming in. Even better, it’s a great way to get people interested in your other products.
• It is very useful and can help to increase the amount people spend when they buy more than one thing. You don’t use a gua sha tool on its own. Gua Sha boards should be used with facial oils, serums, or body massage oils. This makes it easy for you to create “starter kits” (Gua Sha board + essential oil). You can bundle low-AOV tools with high-margin consumables to directly increase Average Order Value (AOV) and repurchase rates.
• The final point to make is: Rose Quartz Gua Sha is a cleverly designed product that has a dual purpose. It makes money on its own while helping to sell more expensive items in your store, which makes your store more profitable overall.

Final Summary:

From a company that makes the product, and based on basic business ideas, rose quartz gua sha is still one of the best choices for beauty brands in 2025 and in the future. It has been shown to work well for eight years, is not risky (it is based on culture rather than trends) and makes money (it has high profit margins and the potential to encourage customers to buy more).
This is not just a product—it’s a model that has been proven to work in the commercial world. The key is choosing the right supplier.

The Power of Customization: Aligning Gua Sha with Your Brand Identity

Customizing a “logo” is merely the minimum requirement. True success lies in building distinctive brand assets that transform products into powerful extensions of the brand narrative. The custom rose quartz gua sha tool is the core strategy for achieving this goal.

The primary principle: Customization is key to cultivating brand loyalty.

Why is customization so important to you?

Simply selecting generic items from supplier catalogs—even with your brand logo printed on them—struggles to leave a lasting impression on consumers. Consumers remember the tool itself more readily than the brand.

The logic behind customization is “sense of belonging and connection.” When you pour thought into gemstone shapes, surface finishes, and even subtle engravings, you infuse the product with soul, aligning it closely with your brand vision and target audience’s needs. Consumers no longer purchase just a tool; they buy into the philosophy and experience your brand represents. This emotional connection is the cornerstone for building long-term loyalty and boosting repeat purchase rates.

Case Study: Maximizing Brand Value Through Customization

We proudly announce our collaboration with a Canadian boutique brand to create a distinctive “wave-shaped” gua sha board. Its fluid curves perfectly echo the soft arcs of the brand’s logo, while laser-engraved branding adds the finishing touch. The result? A 40% surge in social media engagement—an outcome we’re thrilled to share.

Performance Analysis:

• High Recognition: The distinctive shape makes it stand out among gua sha tools, ensuring instant user recognition.
• Shareability: This unique design element naturally draws attention in user-generated content (UGC). The brand logo appears clearly without needing to be emphasized.
• Tangible Brand Story: The form is no longer arbitrary but embodies the brand’s aesthetic philosophy, reinforcing overall brand consistency.

Second Principle: The following customization options effectively boost sales and brand recognition.

Customization doesn’t equate to high costs. Through precise customization, you can effectively enhance your product’s market competitiveness, directly impacting sales conversion and user experience.

Shape Design: Meeting Ergonomic Needs and Brand Identity

• Problem Solved: Generic shapes may not suit all facial contours or specific usage purposes.
• Business Value: Enhances user experience by addressing specific skincare needs (e.g., sharp angles aid acne drainage, gentle curves suit sensitive skin). The unique shape itself becomes a differentiating selling point and visual hammer.

Precision Engraving: The Silent Brand Ambassador

• Problem Solved: Simple logo stickers wear off easily and lack sophistication.
• Commercial Value: Laser-engraving your brand logo or a brand mantra/slogan (e.g., “Breathe & Glow”) ensures lasting aesthetics while reinforcing brand recognition with every use. This elevates product exclusivity and gift appeal.

Custom Packaging: Elevating Unboxing Experience & User Guidance

• Problem Solved: Bare products or generic packaging fail to convey brand value.
• Business Value: Custom boxes and branded velvet pouches significantly elevate the “unboxing experience” and perceived value. Printing usage guides and care instructions on packaging or linking them via QR codes effectively educates consumers, reduces post-purchase inquiries, and boosts satisfaction.

Optimization Recommendation: For small-to-medium batch orders, Deyi Gem offers digital modeling and rapid prototyping services. This effectively controls upfront investment, enabling swift design testing and low-cost, high-efficiency iterative optimization.

Third Principle: Small Investment, Big Returns—Real User Feedback Drives Design Optimization

Customization’s value lies not only in aesthetics but in deeply responding to user needs.

Case Study: User-Driven Excellence

An independent U.S. brand with under 500 orders shared prototypes with loyal customers and beauty editors before launch. They gathered invaluable feedback on “edge smoothness” and “grip feel,” refining the final design accordingly.

• Result: Post-launch, five-star reviews surged, particularly praising the product’s comfort and ease of use.
• Underlying Logic: User involvement in design not only enhances product quality but also cultivates a sense of belonging and loyalty among early adopters. Their word-of-mouth promotion proves more effective than any advertising campaign.

Conclusion: Customization isn’t an unattainable option. It’s a low-threshold, high-return strategy that helps small and medium-sized brands and e-commerce sellers transform a “tool” into a “brand asset” with powerful competitiveness and loyalty magnetism. Through precise customization, you’ll achieve higher user satisfaction, stronger market recognition, and healthier profit growth.

Your Exclusive Gua Sha Tool: No Longer a Dream

As a beauty brand owner or procurement manager, have you ever longed to offer a truly unique product but worried about high design barriers or expensive costs? The good news is that creating a best-selling custom Gua Sha tool is simpler and more efficient than you might imagine. Here’s a concise, easy-to-understand step-by-step guide designed to help you effortlessly transform your unique brand vision into a market reality.

Step 1: Collaborative Design – Infuse Your Brand Identity into Stone

No design background needed. Start by clarifying the core: who is your product for? Does your brand embody minimalism, eco-consciousness, or bold personality? Collaborating with experienced suppliers, they should be able to provide a range of intuitive CAD models and design suggestions for you to choose from and refine.

• Key Considerations:
  • Ergonomics: Is the tool comfortable for your customers to hold and use?
  • Size Compatibility: Can it seamlessly integrate with your existing packaging, saving you costs?
  • Branding Space: Is there sufficient area to clearly engrave your logo or unique brand slogan?

Through this collaboration, your tool will transcend being just a skincare item, becoming a visual extension of your brand story.

Step 2: Transparent Material Sourcing – The Cornerstone of Customer Trust

Insisting on 100% genuine natural Rose Quartz is crucial – absolutely no synthetic composites or dyed stones. This is fundamental to consumer trust. When selecting a supplier, make sure to request detailed material documentation or production process videos, along with authentic certificates.

• Why It Matters: Ethical sourcing and transparency are highly valued by modern consumers; over 82% of global consumers think (NIQ Report Reveals 2025 Global Health & Wellness Trends)Health and wellness product labels need to be more transparent and easier to understand. Ensuring the purity of your product’s origin builds invaluable brand credibility.

Step 3: Real Prototype Iteration – Ensuring an Exceptional User Experience

Words and images cannot replace the experience of a physical product. It is essential to inspect at least one physical prototype. This is your best opportunity to discover and resolve potential issues before your product launches.

• Critical Checkpoints:
  • Consistency of stone color and texture.
  • Clarity and precision of engraving.
  • Most importantly: the smoothness and feel of the edges.
• Data Supports This: Brands that have completed at least two prototype iteration cycles report a 34% reduction in post-launch return rates compared to those working with single-round suppliers. Partnering with a supplier who can refine samples based on viable feedback is key to enhancing product quality and minimizing after-sales risks.

Step 4: Low MOQ Production – Minimize Risk, Launch Faster

High Minimum Order Quantities (MOQs) are a significant barrier for many small and medium-sized brands, posing substantial inventory and financial risks.

• Flexible Options: Seek out production lines that can support orders as low as 100 pieces, allowing you to launch and scale your business according to your needs.
• Comparative Advantage: Unlike traditional Chinese wholesale factories, which often require MOQs of 1,000 pieces or more, this flexible MOQ model ensures your capital remains fluid and enables risk-free market testing.
• Client Case Study: An emerging EU brand, leveraging just 200 pieces of custom product, sold out within four weeks. They used influencer marketing and educational content to quickly validate market demand and successfully scale. This demonstrates the powerful market potential of a low MOQ customization strategy.

Conclusion:

Customizing Gua Sha tools is not exclusive to large brands. By following these simple, efficient steps, you too can bring uniquely designed products to market, strengthen your brand image, enhance customer loyalty, and achieve significant business returns with minimal risk. Now is the time to turn your creative vision into reality.

Why Choose Deyi Gem?More Than Just Customization, We Help You Build a “Product Moat”

In a competitive market where products often become commoditized, the key to brand growth is no longer simple marketing, but differentiation and innovation. For small and medium-sized brands and cross-border e-commerce businesses, this is precisely where Deyi Gem offers unique value. We don’t just provide Gua Sha tools; we offer a complete solution to help you transform ordinary products into distinctive brand assets.

1. Building a “Short-Term Monopoly Window” – Deyi Gem’s Technical Edge and Market Advantage

What you truly don’t want is for your product to be quickly copied as soon as it gains popularity. This is where Deyi Gem’s core technical strength lies:

• Unique Design & Complex Craftsmanship: Our production technology and scale mean that your custom product, whether it features unique curved designs, special craftsmanship, or complex structures, will be difficult for competitors to quickly replicate once launched. This secures a valuable “short-term monopoly window” for your brand.
• Deep Expertise in Beauty Products: Our team boasts nearly three decades of industry experience, having produced over 1.6 million custom Gua Sha tools for numerous independent and multinational brands. This means we can:
  • Understand the nuances of the beauty market: From product trends and consumer preferences to regulatory requirements, we provide invaluable consultation.
  • Avoid common pitfalls: We are not an “anonymous factory,” but a partner offering consultation and technical expertise at every stage. For example, we can guide you to avoid common issues like “over-polishing”—which, while visually appealing, can make the tool slippery and difficult for end-users to grip, affecting the actual experience. We work directly with your team to fine-tune every detail, ensuring the product is both beautiful and functional.
• Value Proposition: We provide you with a precious “short-term monopoly” period, giving your brand ample time to capture consumer attention and convert this first-mover advantage into lasting brand benefits.

2. Deyi Gem’s “Micro-Innovation Engine” – Making High-End Customization the New Standard

Are you still using the same old molds, forced into price competition? We believe that unique products are not exclusive to large brands. Deyi Gem is committed to making “luxury customization” an accessible reality:

• Breaking Traditional Constraints: Leveraging our supply chain advantages and in-house design capabilities, you no longer need to rely on standard molds. We can easily break down typically expensive and time-consuming “luxury customization” into accessible, smaller projects.
• Flexible Innovation Testing: This means you can effortlessly test new design concepts for different target groups—for example, devices for relaxing late-night users, or neck massagers for individuals who use phones for extended periods.
• Value Proposition: With Deyi Gem, having a distinctive product is no longer a luxury; it’s the first priority for your brand’s development.

3. Your “Chief Product Officer” – Deyi Gem’s One-Stop, Worry-Free Supply Chain

A great product idea can falter due to tedious factory searches, quality control issues, or cross-border communication barriers. Small and medium-sized brands shouldn’t waste precious energy on these aspects.

• End-to-End Management & Support: Deyi Gem handles everything for you, from design and prototyping to production, quality inspection, and global shipping. You no longer need to deal with multiple suppliers; simply use our straightforward interface.
• Uncompromising Quality & Verifiable Sustainability: We have established a stringent quality control system. Every Gua Sha board undergoes six core inspections: gemstone integrity, color clarity, edge testing, logo fidelity, packaging fit, and on-site audits during production. Our materials are sourced directly from premium mines globally, supported by an independent procurement system. Each order comes with relevant certificates of authenticity and ethical sourcing statements to bolster your brand’s genuine claims and ethically compliant production practices.
• Value Proposition: We act as your company’s “Chief Product Officer,” managing all the backend operations so you can fully focus on brand marketing and promotion. Deyi Gem’s goal is to fill the void in supply chain management, helping you connect with top-tier brands and jointly build your unique success story.

Choosing Deyi Gem means selecting an experienced, quality-driven partner capable of providing comprehensive strategic support for your brand, from concept to market, enabling you to stand out in the beauty market and achieve commercial success.

Custom Gua Sha: Unlocking Your Brand’s Differentiation and Growth Code

In an increasingly saturated beauty market, merely having a “good product” is no longer enough to win. Custom Gua Sha tools are precisely the strategic core that helps you build a brand moat and achieve sustainable growth.

1. Break Through Homogenization, Easily Capture Market Attention

• Unique Visual Anchor: While other brands are still selling generic Gua Sha Stones, the unique tool shapes, exquisite carvings, and exclusive packaging we help you create will make your brand instantly stand out. Regardless of your brand’s size, you will own memorable “signature” products, securing a valuable “short-term monopoly window” in the market.
• Multi-Channel Victory: Our partner clients have successfully leveraged this differentiation to achieve outstanding product launches and sales growth across DTC direct sales, Amazon platforms, and retail partner programs. A unique design is your best market pass.

2. Build Deep Customer Loyalty, Drive Repeat Purchases with Data

• Synergy of Design and Brand: We focus on ergonomic and functional design combined with a strong brand visual identity to effectively enhance user experience, thereby building genuine customer loyalty.
• Real Data Validation: Our client reports show that up to 36% of first-time buyers of custom-branded Gua Sha boards go on to purchase other products from the same series within their brand. Customization not only leads to single-product success but also drives cross-selling across your entire product line, forming a virtuous cycle that keeps your brand’s “micro-innovation engine” continuously running.

3. Confidently Expand Your Product Line, Flexibly Respond to Market Challenges

• Step-by-Step Growth Strategy: You can start with custom Gua Sha boards, witnessing their market reception and customer appeal firsthand. Afterward, you can confidently expand your product line, easily adding complementary facial rollers, travel pouches, and gift sets.
• Low Minimum Order Quantity (MOQ) Advantage: Our tailored low MOQ process completely breaks down the barriers of traditional high thresholds. This allows you to launch new products, experiment with new colorways, or make design adjustments with minimal risk and inventory burden, ensuring your brand stays at the forefront of the market and quickly captures emerging trends.

This is Your Wealth Code to Elevate Your Beauty Brand

Today, if you genuinely aspire to create a differentiated, in-depth beauty product line, customization is no longer an option but a necessity. Consumers seek authenticity, unique value, and trustworthy brands – and now, you know how to easily achieve both.

Our mission is to make customization simple and highly effective:

1. Clarify Your Vision: Define your brand philosophy and product positioning through our complimentary project consultation.
2. Ensure Quality: Personally inspect real samples and material certifications to guarantee exceptional product quality and ethical standards.
3. Expert Guidance: Leverage our extensive expertise in design and delivery to seamlessly transform your ideas into reality.

Let’s collaborate to turn your creative concepts into best-selling, authentic Rose Quartz Gua Sha tools—products that will significantly enhance your brand’s influence and deliver measurable commercial success.

It’s time to act. Your unique Gua Sha journey starts here.

Frequently Asked Questions